Tuesday, July 20, 2004

Counterpoint: don't count on e-mail to build relationships


"You have to remind people that face-to-face is the best communication, that you
have to sometimes walk the 9 feet to the person. My rule of thumb is that if you
start messaging single sentences, then pick up the phone."
The balance to the argument for cybersales is that it you can't count on it to maintain relationships. Although here, they're talking more about internal relationships. The interesting thing is that it seems more and more you really do have to develop relationships within your own organization in order to get results that should already be written into everyone's job responsibilities. I have an acquaintance who recently left a good job in the financial services industry because she was sick of kissing up to everyone in order for them to do their job.


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