Tuesday, July 20, 2004

Nonprofits look on-line for fundraising

bizjournals.com:

"Internet donations to 13 area nonprofits that supplied numbers for the survey
rose 76.5 percent -- up from a little more than $1 million in 2002 to almost
$1.8 million in 2003. "
The question in my mind is what part of the sales cycle is most influenced by the on-line presence. Are the nonprofits finding their niche better, are they remaining in front of their donors more frequently, or are they simply creating an environment where folks are more comfortable donating? Perhaps its the technophile in me, but I really believe that online technologies are going to eliminate sales, rather prospecting, as we know it. The article didn't specifically contrast their recent and previous marketing effrots, but how do you feel answering an unsolicited phone call? How much time do you spend online daily (work/non-work)? How information can you process audibly? Visually? Different people respond to different messages, how can you afford to waste your important message on a medium with such a low probability of communicating valuable information?

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