Tuesday, August 10, 2004

blogs as brand barometer

Guardian Unlimited:

"After a doctor, the person we would most trust is the average person who's 'just like us' - a company CEO is eighth on that list. It's the same for news sources about companies. After specialist business magazines, we trust family and friends and colleagues; journalists are sixth.

"So it's a pretty shocking piece of research that shows we trust people who we feel are like ourselves and are not out to promote something. That is why blogs have such power. We trust them, and if we disagree with an opinion, we normally have the option of adding our say."



link via instapundit

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